![]() For the past 20 years, plenty of consumers have become more comfortable with spending (at least) $4 on a cup of coffee. It signifies chains like Blue Bottle Coffee, Intelligentsia, Stumptown - the types of spots where the cool kids tend to congregate (via Bloomberg). That may be due to the third wave of coffee, which refers to any business opened after 2000 that traffics in high quality java (via Los Angeles Times). ![]() ![]() "What's the big deal?" Starbucks haters once complained, "it's just coffee."īut somehow, most of these Starbucks jokes have become a thing of the past. Its vast bill of fare was once a source of ridicule, which added to the self-important reputation of Starbucks, along with sizing names like grande, venti, and trenta, complicated drink orders, and high prices. The Starbucks menu is always changing, with the coffee shop chain debuting new items not just every year, but every season.
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